Fashion for a Cause raises $135K, breaks its fundraising record on its 10th year

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WJZ-TV evening news anchor Denise Koch begins her master of ceremonies duties by calling guests to take a seat. Photo by Jessica Caughron

A high-spirited crowd of about 300 people had a lot of fun and raised a lot of money during the 10th annual Fashion for a Cause, smashing the events fundraising record by bringing in more than $135,000 for Chesapeake Kids. Held June 7 at Porsche of Annapolis, the annual event raises funds and awareness for the Hospice of the Chesapeake program which supports children living with and affected by advanced illness and loss.

Serving as the event’s emcee was WJZ-TV evening news anchor Denise Koch, who ran the show with a joyful spirit and obvious love for the community. The purpose of the evening was punctuated by a drop-card presentation on the runway by April Boera, a widow and mother of three children who recently lost her husband to cancer. The boisterous crowd settled to a respectful quiet with a heartbeat for her soundtrack as she told her family’s story of loss and grief through written words on poster boards. That last panel read: “We will get through this with the help of Chesapeake Life Center and the Chesapeake Kids program.”

The looks modeled by 12 community members and eight professional models included summer fashions and accessories provided by Annapolis clothing retailers Anthropologie, Helly Hansen, Jos. A. Bank, Mister The Pink Crab, Scout & Molly’s, South Moon Under and Under Armour, with hair and make-up by Up Do’s for I Do’s. Guests enjoyed food and beverages provided by Blue Crab, Buck Distributing, Carpaccio Tuscan Kitchen, Vida Taco Bar by The Fox Brothers and The Westin’s Azure.

The event was generously supported by community businesses and leaders including by presenting sponsors The Wilburn Company and Porsche of Annapolis, Fashionista sponsors The Appliance Source, Mairead M. O’Reilly, DDS, MS, Orthodontics, M&T Bank and Bill and Laura Westervelt and dozens more.

For more photos from the event, visit the nonprofit’s Facebook page at and

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